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CMO - The Communicator

Northern Virginia, VA, USA

Job Type

Full Time


We are a scrappy startup fighting relentlessly to usher in a new era of financial inclusion. With respect to both your time and ours, please consider the following before applying:

  • If you do not take a scientific approach to marketing, this is not the opportunity for you.

  • If you are sensitive to rejection, this is not the opportunity for you.

  • If you are not a highly competitive team player and individual contributor, this is not the opportunity for you.

  • If you are not both results driven and resourceful, this is not the opportunity for you.

  • We walk the walk. If you are not willing to be compensated in asset-backed digital currency, this is not the opportunity for you.


  • 10+ years in high-growth, B2B e-commerce or SaaS-based companies

  • Demonstrated leadership skills, both in building teams and influencing company direction

  • Passionate about customer success and technologies that impact companies and their customers

  • Demonstrated leadership skills, both in building teams and influencing company direction

  • Established track record in spearheading successfully integrated product launches with measurable results

  • Strong analytical skills and passion for analyzing products, competitors, and market dynamics.

  • Can quickly synthesize disparate data into a ‘position’ and craft messaging that connects with a diverse audience of stakeholders; including customers and executives

  • Demonstrated ability to dive into a product and become a champion and promote features, use cases, and value propositions to customers

  • A hands-on, “can do” attitude, and a drive for outcome focussed performance

  • Proven ability to analyze reports, dashboards, data, and other tools to make critical decisions and recommendations to help lead the company to achieve its objectives and goals

About the Company

HOOF Financial, Inc. is a blockchain based Environmental, Social, Governance (ESG) data provider that turns operational expenses into impact investments for Issuers. By rewarding employees, customers, and partners with HOOF Coin™, America’s ESG Credit™, businesses make measurable difference in society without any major changes to their business structure, operations, or model. Our mission is to give everyone the tools they need to be successful with their money, and our vision is to create a world where everyone has the opportunity to build wealth through easy, yet thoughtful decision-making.

Helping out our friends is more than what we do. It's who we are!

About the Role

Implement the company’s marketing strategy and own the marketing budget. In charge of achieving aggressive revenue and profit goals across all digital channels.

Directly responsible for conceiving and implementing successful marketing campaigns from channel, to ad unit, to landing page, to purchase experience, to lifetime value across all viable channels.

Directly responsible for tracking and improving key ecommerce subscription metrics: CAC, LTV, Churn, Payback Period, etc.

Bring strong analytical, big-picture thinking and leadership skills to develop marketing campaigns aimed at increasing loyalty, customer retention and the lifetime value of the customer. These programs must be delivered to the customer through the right channels, at the right time, with the best message to gain the desired results. The programs and campaigns should be tested and measured at critical stages to ensure maximum results.

Increase and maximize cross-sell and upsell opportunities designed to increase the average sale per customer while growing and improving subscription enrollment.

Present and effectively communicate marketing strategy to the executive team and the board.

Evolve and enhance the company’s analytics and split-testing capabilities by using current tools and implementing new tools that will help identify critical information used to drive business decisions. Tools include, but are not limited to, platforms, data sources, and attribution models.

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