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America's ESG Credit TM

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  • Increase Engagement Make social impact a pillar of your organizational values

  • Maximize Effectiveness Inspire action with deeply personal financial incentives

  • Drive Results When you succeed, your community succeeds

Helping out our friends is more than what we do. It's who we are!






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Earn HOOF Coin at

Grocery Mart. Would you

like to check in?

HOOF Coin, America's ESG Credit, is a form of digital currency that is used to help consumers achieve major financial milestones by transforming everyday financial decisions into acts of saving. Helping to influence behaviors, inspire innovation, improve capacity and expertise, HOOF Coin takes a bottom up approach to moving society forward while ensuring that no one is left behind... Not even our planet.

Entities that reward HOOF Coin to individuals whose actions drive unique business initiatives receive measurable credit for enabling environmentally sustainable commerce and development, socioeconomic financial inclusion, and a long-term governance strategy that drives more diversity, equity, and inclusion among corporate board elections.

About HOOF Coin

What is ESG?

Environmental, Social and Governance (ESG) issues are becoming crucial drivers of operational and investment decisions in both the public and private spheres. Stakeholders have expanded their expectations beyond financial results. Becoming a HOOF It! Rewards participating entity demonstrates your proactive approach to identifying meaningful ESG metrics that resonate well with stakeholders, employees, and every local, regional, and global community you belong to. Your ESG efforts will spread throughout every facet of your business and will have a profound impact on your culture and success moving forward. You don’t want to be left behind.

electrive vehicle charging


HOOF It! Rewards strengthen local economies by encouraging consumers to support local businesses large and small when possible. This change in consumer behavior, along with various tax credits and reduced operating costs, helps to encourage investments in sustainable infrastructure like solar power enabled multifamily housing, electric vehicle charging stations, and environmentally sustainable public transportation.

family grocery shopping


By turning traditional advertising expenditures into community rewards, HOOF It! enables businesses to make micro contributions to the major financial goals of the households that support their products and services time and time again. This facilitates a more financially inclusive society that doesn't penalize consumers for experiencing financial emergencies that may delay or derail their ability to achieve personal financial goals.

diversity and inclusion networking


By participating in HOOF It! Rewards, your business enables innovation and creates opportunities for a more diverse range of suppliers that are better able to meet consumer demand. This results in a holistic long-term strategy for both increased board diversity and representation in matters of policy that more intimately address the needs of communities large and small.

ESG Initiatves

Enterprise & Angels


Small Business & Retail

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